The roofing industry is evolving quickly, with more homeowners and building owners asking for long-lasting, low-maintenance solutions. While asphalt shingles remain common, metal roofing is experiencing significant growth thanks to its durability, energy efficiency, and recyclability. For contractors, adding metal roofing to your services isn’t just about keeping up—it’s about getting ahead. Offering metal expands your market, raises your average project value, diversifies your product offerings, and positions you as a go-to resource for a growing number of customers seeking premium, eco-friendly options.

📘Understanding the Basics

Metal roofing comes in two main styles: exposed fastener and standing seam. Exposed fastener systems use screws that remain visible after installation, making them straightforward and cost-effective options popular for both residential and commercial jobs. Standing seam systems, on the other hand, feature concealed fasteners, which create a clean look and stronger weather resistance—perfect for clients who want both durability and design appeal.

More than just durable, metal roofing is also highly sustainable. With a service life that can exceed 60 years and require minimal maintenance, it delivers long-term cost savings for property owners. Demand is climbing in both residential and commercial markets as clients shift toward long-lasting, energy-efficient materials—making metal roofing an excellent addition to any contractor’s portfolio.

Materials and coatings matter just as much. Galvalume®, aluminum, and galvanized steel offer different strengths for different climates and project needs. Protective finishes like SMP or Kynar 500® extend a roof’s lifespan and color vibrancy. It’s important to note that unlike other coating types, PVDF systems, such as Kynar 500®, form a molecularly bonded shield around the metal surface, resisting chemical, UV, and moisture-related degradation at the microscopic level. This makes them an ideal choice for architects, contractors, and building owners looking for a long-term finish that maintains both function and appearance year after year.

Similar to your existing product offering, you’ll want to develop expertise with metal roofing products. Spend time on websites researching products and manufacturers.

🧗Tackling the Learning Curve

For many contractors, the biggest hurdle in adding metal is building the skillset, wherewithal, and overall confidence to do the job. The upside is that this is a valuable skillset that will only continue to make you money as the metal roofing market grows, and today online training resources, improved software systems, and in-person training make the learning process easier than ever.

One of the most daunting aspects of expanding into metal roofing service is learning how to take proper and accurate measurements. The good news? Technology has made this far easier than it used to be. With tools like  Hover, you can snap a few photos and generate a full 3D rendering with precise measurements, eliminating the need for manual calculations. As a Platinum partner, we’ve built Hover directly into our system, so you can track all your jobs, test product options in 3D, and export accurate order forms straight to us. This keeps projects organized, minimizes mistakes, and saves valuable time.

When it comes to equipment, most contractors already own much of what’s needed. A few specialized tools, like metal shears or nibblers, are inexpensive (typically under $1,000). For those who want hands-on experience, Platinum offers full training, consultation, and even equipment rentals—including a trailer fully outfitted for standing seam installation. We make sure you have everything you need to hit the ground running.

🤝Make the Move with Platinum

Metal roofing represents one of the fastest-growing opportunities in construction today. With minimal new equipment, modern measurement tools, and high consumer demand, it’s an excellent way to expand your business, increase profit margins, and offer long-lasting value to your customers. Platinum is here to help every step of the way—from your first project to building a reputation as a leader in metal roofing. We are here to be not only your supplier but also your partner in the roofing industry.

Ready to get started? Contact us today and let’s build something lasting together.